For the first time ever, EVERYONE has the ability to reach a global audience. 

In some ways video production for the web is similar to any other video production process. It can be live or pre-edited. It can be off the cuff or scripted. It can be single camera film style, news style, or multi-camera. However some things don't change: Good production value is still good production value.

Still, the internet is its own medium and requires its own considerations.

For instance: most internet video is still viewed on the smaller screens associated with computers and mobile phones. Consequently, we generally try to use more close-ups that might be awkward on a large screen but have the proper scale for your internet audience. We also try not to include a lot of detailed graphics or charts as today's compression techniques are still not friendly to fine detail. There are almost limitless options available for internet video and with those options we face almost infinitely complex decisions. 

Some of the questions Productive Media will help you answer are:

  • Are we streaming the content live?
    • Which content delivery network is right for your content?
    • Is the content embedded in your website?
    • Should the talent respond to live input from the audience?
  • Are we archiving the content on the internet?
    • Is the video a destination, or is it designed to drive traffic?
    • Where should the media be hosted?
    • Should we allow other people to embed the video?
  • Are we allowing people to download the content?
    • Are we providing direct access to the video?
    • Are we charging for access to the video?
    • Should we publish the video using RSS?

 And the list goes on.

Productive Media was founded in 1996 with the ideal of bringing solid production values to new video formats. Since then, we have watched as digital video moved from the CDrom to the internet, through Youtube, and into Podcasts. We understand where it has been, how it is evolving, and are ready to bring it into the new realm of HD on the internet. With over 10 years of experience in the area of internet video, we are more than ready to answer any of your questions.